An extremely cost-effective manner to significantly enhance a brand’s in-store presence is to essentially ‘dress’ a retailer’s existing display shelving with cosmetic elements.
This significantly improves the brand’s in-store exposure whilst not incurring large costs due to the utilisation of the store’s existing structures.
Creative solutions are based on budget spend, branding longevity and frequency of message refreshment.
The images shown are of the transformation of a standard existing Makro retail shelf run into a powerfully branded and well-illuminated display areas for Philips Lighting.
This significantly raises consumer awareness of the products on offer as well as uplifting the brands image within the retail environment at the final point-of-purchase