For product launches and short-term campaign periods, brands are offered prime positioning within stores at the high visibility gondola ends.
A cost-effective manner to significantly enhance a brand’s in-store presence is to essentially ‘dress’ a retailer’s existing environment with cosmetic elements.
This significantly improves the brand’s in-store exposure whilst not incurring large costs due to the utilisation of the store’s existing structures.
A further option is to supply a fully built end cap solution that is placed at the gondola end for the promotional period.
These elements are designed with modularity and portability in mind, knowing that they will have to be shipped and assembled within the retailers across the country.
Creativity is unlimited, but is dictated by budget spend, order volume, lifespan, and durability requirements.